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OUR BRAND STORY

The South Side of Chicago is a tough place, but not necessarily a bad place. Those who grew up here know that we do things the blue-collar way. We work long hours, overtime and side jobs to provide for our families. We hang out in city parks and corner bars. Our neighborhoods are sacred to us. People try to describe our way of life: some call it a mentality; some call it a lifestyle; we call it, GRIT

As Seen on Chicago News!

Hear from the founders of Grit Clothing Company, Joe and Mike, as they discuss their brand, mission and style on TV!

OUR STYLE

We create simple, classic clothing, representative of where we grew up. Our unique designs are inspired by South Side values, like: Family, Neighborhood Pride, Hard Work and Nostalgia.  

OUR CAUSE

We believe in never forgetting where you came from. That’s why we donate a portion of all proceeds back to our community. We choose different local charities based on customer feedback, so please send us your requests. 

OUR VALUES

Family

We grew up just a gangway away from each other.

Family

Family owned and operated businesses are the cornerstones of our community.

Family

Family

Neighborhood Pride

Our community is made up of parishes, city parks and corner bars.

Neighborhood Pride

Neighborhood Pride

Neighborhood Pride

Hard Work

We take pride in a hard day's work. Whether we're a city worker, union laborer or just trying to make ends meet, we believe that you have to hustle to make a living.

Hard Work

Hard Work

Nostalgia

Whether we're first, second, or third generation, we're proud of our heritage and have fond memories of our past.

Nostalgia

Nostalgia

Nostalgia

Send Us Your South Side Pictures

We'd love to hear from you. Send us your favorite story from growing up on the South Side, or a picture from your neighborhood: mailto:GRITSOUTHSIDE@GMAIL.COM

or call:

773.340.9534